How Are NFTs Impacting the Sports Industry?

In the past few years, non-fungible tokens (NFTs) have experienced significant development, transforming a number of industries like the arts, gaming, music, and sports. Numerous NFT use cases have been offered to billions of sports fans worldwide. What precisely is the impact of these digital tokens on the sports industry?

What Are Sports NFTs?

Blockchain-based non-fungible tokens (NFTs) are a kind of digital assets that are sometimes referred to as crypto collectibles. Each NFT is a distinct asset that may be wholly digital or represent a tokenized representation of a physical good. Check out the Academy post A Guide to Crypto Collectibles and Non-Fungible Tokens if you’re interested in learning more about NFTs (NFTs).

One of the most recent applications of NFTs is in sports. They provide new opportunities for fans to communicate with and support their preferred teams. Sports NFTs can be compared to the conventional football or basketball player trading cards. These actual cards are converted via blockchain technology into a variety of NFTs that sports fans may acquire, including memorabilia, gifs, video highlights, game badges, and much more. Additionally, they may be traded on NFT markets like the Binance NFT Market.

Some sports NFTs furthermore function as a type of fan club membership that grants holders exclusive benefits including entry to meet-and-greet occasions with athletes.

How Do NFTs Enhance Fan Experience in Sports?

In recent years, the sports industry has paid close attention to NFTs. Sports NFTs may produce more than $2 billion in transactions in 2022, according to a Deloitte estimate.

Sports NFTs provide ardent supporters fresh opportunities to connect with and support their preferred teams. There are more real-world uses for sports NFTs as NFTs develop, and these are all poised to revolutionize the sector in fascinating ways. Sports clubs and their athletes may provide supporters with long-term value through the expanding utility of NFTs, and devoted fans can show their devotion by holding sports NFTs.

Digital Collectibles

Fans now have new ways to collect player cards and even video clips from games thanks to sports collectibles. NBA Top Shot, a platform for collecting basketball memorabilia that leverages blockchain technology to digitalize traditional sports trading cards, is one of the most well-liked collections. Fans may exchange video snippets of famous NBA game moments on this NFT marketplace. For instance, a video clip of LeBron James imitating the renowned Kobe Bryant slam was auctioned off in April 2021 and sold for approximately $400,000.

Virtual Access Tokens

Beyond digital souvenirs, NFTs may be used as virtual access tokens in live sporting events. For instance, fans who are prepared to pay for NFT tickets may be able to see VIP recordings from the stadium’s player cameras or hear talks between the players and coaches during team meetings. Fans may use NFTs to sponsor their preferred athletes or communicate with other sports fans and players directly in the metaverse. The NFT tickets will also enable international supporters who are unable to go to the games to take part in this special watching experience.

In addition to NFTs, certain sports teams would issue fan tokens that would grant holders unique club benefits such as access to limited-edition jerseys, player signatures, and ticket discounts. For instance, FC Porto and Binance Fan Tokens collaborated to produce utility NFTs and fan tokens in 2021.


NFTs are occasionally employed in online sports games, such as fantasy sports. For example, the popular fantasy football game Sorare uses NFTs in its gameplay. To add players to its NFT cards, it collaborates with elite football teams like FC Bayern Munich and Real Madrid C.F. To manage a virtual team and participate in tournaments, fans may purchase, acquire, and trade these player cards. The NFT cards of football players will gain or lose extra points based on how well they perform in actual games.

How Do NFTs Benefit the Sports Industry?

NFTs transform the idea of sports memorabilia by enabling fans to possess the cards of their favorite players and even game videos. They provide sports organizations the chance to build enduring bonds with their supporters.

The way sports companies connect with their fans is likewise changed by NFTs. Teams may increase fan involvement by giving members special benefits and occasionally even an opportunity to have a say in key governance issues.

Personal Branding for Athletes

To include their fan base, individual sportsmen might launch their own NFT collections. Athlete NFTs create a bond between the player and their committed fans, just like trading cards do. For instance, supporters might showcase keepsakes of their favorite players on social media to display their team colors.

Athletes can also protect their intellectual property rights by issuing NFTs on their own. As NFT developers, they are entitled to royalties on the sales of their NFTs, which may provide them with some breathing room and financial security after they retire.

New Stream of Income for Sports Leagues

Sports teams may receive more income if they issue NFTs. Traditionally, the primary sources of revenue for a sports business have been ticket and merchandise sales, television rights, and sponsorships. Even in the midst of a pandemic, teams may use NFTs to tokenize game tickets, stream live games to token holders, or plan holder-only events in the metaverse.


Recently, there has been an increase in the number of NFT applications in the sports sector, and this trend is expected to continue. Digital assets give organizations new opportunities to interact with their devoted fans and open them fresh revenue streams. Even though unique badges are still enjoyed by sports fans to possess, trade, and wear, NFT sports use cases now go well beyond digital artifacts.